Are you starting an ecommerce site? Or maybe you’re just looking to post your recipes on a personal blog. Whatever your reasons for seeking out a web design company, here are seven ways to ensure that you only pick the best.
1. Have a Goal
What do you hope to accomplish with your website? If you’re selling goods and services, you might want to secure a return on investment (ROI). If you’re kick-starting a new brand, your aim might be attracting customers and increasing name recognition. Different design companies have different specialties, so find one with experience in the area you need.
2. Know Your Target Audience
You might not want to hire a sleek, chrome-covered design company when your brand is all about being colorful and approachable for kids. Likewise, you should probably avoid any design company that uses Comic Sans when your demographic is professionals in their 30s. Know your target audience and find designers who cater to it specifically.
3. Look Locally
It’s always best to hire a local design company when looking for help. For example, if you’re launching a site in Australia, you might look for something like a web developer Sydney. Not only will they understand the local market in ways that international brands can’t, but they’ll also be able to craft your image in a way that resonates with your community.
4. Consider Your Budget
In addition to having their own individual prices, design companies also vary in the way they’ll charge you. For example, some might bill for specific tasks while others simply request a flat fee based on the number of hours worked or the amount of people brought into the project. Before any blueprints get drawn up, make sure both you and the company understand how they’re going to get paid.
5. Ask to See Performance Data
Performance data will tell you how successful a company is more than anything else. Testimonials can be faked; referrals can be wrong; reviews can be ignorant to the ways of the industry. Performance data, on the other hand, will lay out black-and-white figures for what the company has accomplished and how much value they bring to their clients.
6. Schedule a Consultation
Always meet with your web developers face-to-face or at least through a video conference before handing over any money. You’ll want to make sure you all “gel” with each other in an easy, open manner that encourages creativity and free thought. You’ll also want to be warned of any potential personality conflicts in advance. This kind of meaningful interaction simply can’t be done over email, so schedule a real consultation for the best results.
7. Test Their Customer Service
Last but not least, be sure to test their promptness and responsiveness before you sign up with their company. If they make a habit out of not answering calls, that’s something you’ll want to know in advance. You should also test their various lines of communication to see if they respond to texts, emails and Skype requests as fast as they do phone calls. You never know when you’ll need to contact them on the road.
Professional web developers can turn your site from basic to bountiful. If you’re serious about becoming a presence in the digital realm, follow these seven steps for choosing a web design company.