Category Archives: Marketing

Six introduction & networking mistakes to avoid

Introducing yourself and others to key contacts is essential for building business relationships and networking effectively. It’s not something that you often think about, but if you pay attention it happens almost every day, and depending on where you work within a business, sometimes more often than that. However, there are pitfalls that many professionals can avoid when making introductions. So, to avoid the awkward social blunders, we present six introduction mistakes to avoid: Looking away Looking Read more [...]

Easy Ways to Promote Employee Engagement in the Workplace

An employee that isn’t happy and engaged with their job is something that every business owner needs to avoid. While it might seem like an afterthought to keep your employees happy when there are so many other things to worry about, an unhappy workplace can be the start of a downward spiral that few businesses can spring back from. This is why the folks over at Hunter Adams - London encourage employee engagement no matter the situation. It can be surprising just how much a few simple things Read more [...]

5 Tools for a Successful Marketing Campaign

No matter how large or small your business is, creating a successful marketing campaign can be challenging. Rather than letting the idea of a campaign overwhelm you, think of it as a group of strategically worded communications that you blast to your contact list throughout the month. The only difference between a large marketing campaign and a small one is the number of resources, time and money, you put into each step. To help you get started, here are 6 basic steps of any successful marketing Read more [...]

Email marketing tips – One of the most persuasive forms of online marketing

If done in the right way, email marketing has got the potential to one of the most persuasive and effective forms of online marketing and also provides the highest ROI for your business. Despite knowing this, there are some companies which still don’t embrace email marketing strategies in the correct way and this is why they fail to get the desired results which they expect as per their efforts. When it comes to lead generation, email marketing is definitely one of the favorite marketing tactics Read more [...]

How to Incorporate Creativity into Your 2016 Marketing Plan

Whether you’re selling spaceships or staples, there’s no excuse for a boring marketing plan in 2016. If you think that’s an exaggeration, see Blendtec’s (they sell blenders – that’s it) ‘Will it Blend?’ marketing strategy. It’s genius, and goes to show that whatever your product, a little bit of creativity goes a long way! But what if you just don’t have a punchy marketing team at your disposal? What if inspiration hasn’t quite fallen out of the sky? Cast your eyes over these Read more [...]

Tips to consider when purchasing your dream car

Are you looking to buy your dream car? Well, it is not a matter of joke at all. Purchasing a car is definitely one of the most investments that you make in your life. You will have to be careful while buying car for your personal use. If you are amongst those who is purchasing car for the first-time, then you may ask your close friends to help you out in this matter. If they have purchased car in the past, then you can ask them about the features of your favorite car that you are planning to get Read more [...]

What you need to know about cement rendering service

Cement rendering service is about using thin premixed mixture of cement, line and sand lime that is applied as a surface coat on the wall of cement, mud brick, stone or brick. This is usually colored, textured or painted and used on the exterior part of the walls, however it can also be used in the interior side. Cement rendering may be smooth or rough based on your needs and it is very easy to achieve its look. This enables you to get a natural, pigmented, smooth, colored or textured look that is Read more [...]

Pick up the right diamond blade for your need

Diamond blades are circular in shape used for sawing or cutting rough materials. They are mainly used in building construction, repairing and remodeling and cutting brick, stone, concrete, block and other materials. When cutting crispy and hard materials that include stone, concrete, masonry, ceramic and stucco, diamond blades are the most preferred choice. These blades can fit various tools that are used in building projects. Check out some factors how you may choose the right kind of diamond blade Read more [...]

The History of Real-Time Bidding

The online advertising community has evolved substantially during the past two decades. This is due in no small part to the fact that a greater number of potential buyers are now accessing the Internet on a daily basis. So, it only makes sense that some novel approaches have developed which will give any astute advertiser a leading edge. One such method revolves around bidding for advertising space in a real-time scenario. What is the history of this interesting process and what are some of the main Read more [...]

Software Smarts: The Difference Between CRM and Sales Marketing Automation

Most people use the terms “CRM” and “Sales Marketing Automation” interchangeably, but they’re actually two different things. Here’s where they differ and why it matters. CRM A CRM is a Customer Relationship Management application, with a single focus: to optimize prospect and client data for one-to-one interaction between the company and the sales team. CRMs are perfect for small organizations that have a “high touch” sales department. In other words, it’s perfect for companies Read more [...]