Social media is a big part in our everyday lives, it has become a tool for daily socialization and continues to evolve in various shapes and forms, however, something similar did form from all these networking sites, and that would be their ability to showcase images. All social media sites today either have a feature that allows them to post images and or are actual image apps. So why did social media get so visual?
According to eMarketer, photos accounted for 87% of interaction rate on Facebook in 2014 and posting an image URL on Twitter can boost retweets by 35%, so images make a big impact on posts, therefore impacting the way social media marketing works as well. SociallySorted also stated that users are more likely engaged with brands if they post pictures than any other media; 46% of marketers have even stated that photography is critical to their current marketing and storytelling strategies. So apparently photos work.
So how can we utilize this growing trend of visual social media for our social media strategy?
Below are some tips on how to insert a visual taste for your social media management.
Show it, don’t say it. At any chance possible, try to always use visual content within your marketing posts, whether images, videos, slide shows, etc., as it has more impact than words.
Create original content. People love originality, if it’s been done before, there’s nothing unique about it and people would not bother if it has been done and or posted before. Creating your own content for great social media marketing can be done through the following:
Learn some basic editing skills, where you can find many tutorial videos and courses online.
Utilize your smartphone apps; things like Instagram, Overgram, and Phonto provide many editing options, even an iPhone and Samsung phone already comes with many editing features.
Utilize DIY editing programs, like Canva and PicMonkey.
Invest in a designer. Sometimes, if you want things done with quality, it’s always good to invest in professionals. Many social media agencies have been doing this for a long time and know how to get by; so investing a bit to make a lot is always an option.
Use emotion. Nothing works better than a personal touch. Creating a social media strategy that can appeal and relate to the viewers on a personal level will make them relate more or more entitled to notice.
Mix up your content. Don’t only limit your social media marketing to an image only, spice it up with videos, headers, overlay texts, and pins and links. With the right people with the right set of knowledge and skills, achieving this will be a synch.
So, time to get creative with your social media management.