Social Media Marketing: Is Being Heavy-Handed Necessary?

Social Media Marketing: Is Being Heavy-Handed Necessary?

Social media has affected the world’s digital culture so much that it’s hard to imagine the Internet without it. It’s a platform that has seen a phenomenal amount of success, and in so doing has changed the world of marketing forever. After all, having your voice echoed throughout the world of social media means that marketing is amplified in ways that other media platforms such as television and the like can only dream of achieving.

This raises the question however, of how exactly social media marketing should work. It seems rather obvious that traditional marketing tactics still apply, only amplified by the reach of the social media platform. This means that overly aggressive marketing campaigns where the company that yells the loudest wins, still seems to work to an extent. The fact that it only manages to achieve a certain amount of success means that there is definitely a better way to go about social media marketing.

Does a gentler voice mean a more effective campaign?

While some might definitely argue about the validity posed by that question, there’s little room for doubt when you see how effective subtle marketing and web design can be. It’s a fact that most people dislike having advertisements constantly screaming for their attention. It might catch the attention of some, but that isn’t good enough in the world of social media marketing. Why web design in particular? It’s because of the fact that good web design is what’s going to get people to actually avail of the services you claim to offer in social media marketing.

Allowing your consumers to flock to you instead of constantly vying for their attention

People have been force-fed adverts for so many years that many barely pay it any mind at all at this point. For some, this means that the campaign needs to be even more aggressive, but it’s completely counterproductive. Continuing to desensitise the masses through loud advertising definitely is not the way to go. A subtler approach is perhaps the better way at this point, because in this day and age people are looking for quality, not quantity. In order to be successful in social media marketing, it’s important not to fall into old habits and instead concentrate on creating content that people will actually pay attention to.

Of course, to succeed in this is much easier said than done. After all, we’re so used to loud social media adverts that most of us tend to think that this is the only way to go. People with a great deal of experience however, such as those in a proper social media marketing agency will tell you that loud advertising is a thing of the past. A successful campaign is all about being subtle and making sure your message is understood – not just heard.


Image: Stuart Miles





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