Nowadays, every website is doing what it can to go “viral.” After all, if you have seen some of the silly videos or memes that have made their way around the internet, you might assume that if those things can get famous, so can your website. It’s true that social media websites like Facebook and Twitter provide the potential for promoting your site to the world, but it does take some effort. Luckily, firms like Social Vantage do provide professional social media management services for those who want their businesses to go viral but who aren’t sure of where or how to start.
Build Up a Strong Fan Base
The first great thing about social media is that it makes it possible for you to build up a strong fan base. Sure, you can do the same thing with your website, but the problem is that your average website does not provide your viewers with much of an opportunity to communicate back and forth with you. Social media does.
By posting pictures, videos and other similar content, you can make your business feel a little more personal. This can make people want to follow your profiles to get to know you and your business better and to see what you are going to post next. Additionally, responding to comments and encouraging conversation on your pages is a good way to get to know your fan base. Not only can this encourage people to continue following your page, but it can give you an idea of what your target demographic wants, too.
Building a strong fan base on social media isn’t difficult, but it does take time and effort. A social media marketing agency can help you out by telling you what works and what doesn’t and by doing all of the heavy lifting.
Share Viral-Worthy Content
If you want your social media profiles to go viral, you’re going to have to share viral-worthy content. In some cases, an article, video or picture that is informative or interesting enough can go viral and can be shared by users all over the world. Making an effort to post good content on your social media profiles all throughout the week can help with this. You can also try running contests that require people to share your posts in order to participate; people love free stuff and will be sure to want to share, and those who see that there is an opportunity to participate and win something just might want to jump on board, too.
Overall, social media is great for making your website go viral. If you need a bit of help, however, you may want to work with a professional social media marketing firm that can assist you.