It’s one thing to market your brand and get the name out there but how do you engage a target audience? For businesses the key is in finding the right balance to not only push your message out there but also to make sure it’s not all one way traffic. In other words you don’t want to be talking to a room for of people that aren’t listening and interacting with what you have to say.
There are lots of ways to engage your audience whatever form of marketing that you do. From competition or vouchers in print to networking with potential customers at events and the growing popularity of social media you need to get your message in front of as many potential customers as possible.
Events and exhibitions
Face to face should always be the preferred method of interacting and engaging with customers. If they can touch and feel the products they are more likely to buy. It’s not easy to get in front of large volumes of your potential audience though so events and exhibitions are a great way to do this. This is not only great for meeting people face to face but also a great chance to get your brand out in your industry arena. With a great looking stand you help cultivate a strong brand image. Companies like Marler Haley have a fantastic range of displays and stands, Check out their quality banner stands here, their prices seem very competitive and the quality of their product is high from those I have seen in person.
Social Media engagement
This is the quest of many business owners. There is nothing worse than putting up a post on Social Media to get no likes, no re-tweets and zero interest. You could think it is the best post in the world but it’s no use if your audience don’t think so. With Social Media it only works if you can engage a relevant audience. It’s no use buying 10,000 likes and then posting out a sales post. People will switch off and Facebook will penalise you. Far better to build up an audience both organically and through relevant targeted ads and engage them through posts that invite them to comment, express their opinion and encourage them to share. In fact it may surprise you to know that customers want you to engage them through Social Media. There are other useful things that you can do to engage your audience. Think about your posting strategy. What are you posting and when? For Facebook much of the audience is online at 9pm of an evening so consider posting just before this. People love to watch videos – can you do this for your brand? It doesn’t have to take you hours but a bit of careful planning and thought will ensure that you are making far more of the time you do spend.