Non-Profit Fundraising: Strategies for Scoring Corporate Sponsorship

If you’re a non-profit, one of your biggest challenges is raising enough money to fund your organization. That’s where fundraising sponsors come into play. Here are some tips on how to get the financial backup you need. Lay Out Your Target Audience If you don’t know who your target audience is, don’t expect much in the way of donations. Identify groups of people or companies that would be most receptive to your message. For example, if your organization raises money for ALS research, Read more [...]

Choosing a Web Design Company

Are you starting an ecommerce site? Or maybe you're just looking to post your recipes on a personal blog. Whatever your reasons for seeking out a web design company, here are seven ways to ensure that you only pick the best. 1. Have a Goal What do you hope to accomplish with your website? If you're selling goods and services, you might want to secure a return on investment (ROI). If you're kick-starting a new brand, your aim might be attracting customers and increasing name recognition. Different Read more [...]

The History of Real-Time Bidding

The online advertising community has evolved substantially during the past two decades. This is due in no small part to the fact that a greater number of potential buyers are now accessing the Internet on a daily basis. So, it only makes sense that some novel approaches have developed which will give any astute advertiser a leading edge. One such method revolves around bidding for advertising space in a real-time scenario. What is the history of this interesting process and what are some of the main Read more [...]
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How to Get Ahead in the Banking Industry

Getting ahead in a competitive and high-profile industry like banking can be difficult and a bit intimidating. The key can be just getting your foot in the door. Once you do, making a name for yourself can take a bit of creativity and effort. Follow these tips, and you'll soon see yourself coming out on top. Follow Your Niche In order to get hired or to get ahead in your current banking job, you need to be knowledgeable about your particular interest area of finance. There's a great deal of Read more [...]

Software Smarts: The Difference Between CRM and Sales Marketing Automation

Most people use the terms “CRM” and “Sales Marketing Automation” interchangeably, but they’re actually two different things. Here’s where they differ and why it matters. CRM A CRM is a Customer Relationship Management application, with a single focus: to optimize prospect and client data for one-to-one interaction between the company and the sales team. CRMs are perfect for small organizations that have a “high touch” sales department. In other words, it’s perfect for companies Read more [...]

Importance of Professional Web Design for Businesses

For a small business, there is often a desire to keep costs low and forgo utilizing more expensive tools, especially in the early days of operation. However, when it comes to creating a web presence, choosing a custom web design firm is a significantly better decision than simply using a template. When weighing the pros and cons of hiring a web developer Sydney, businesses of all sizes should consider the following potential advantages. Saving Time Successful business owners learn very quickly Read more [...]
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Starting Up A Business? 8 People Practices You Need To Know

Exciting times, exciting times. However, we bet you’re suddenly starting to focus on the vast quantity of paperwork coming your way, aren’t you? Get things right from day one, to ensure that your business doesn’t slip up on any legalities. Risk Management Any business should undergo risk management, to help make sure that they’re covered, when it comes to any unforeseen problems. Speak to a risk management specialist about this, to help guard your company against future attacks or misfortune. Read more [...]

Raising engagement of your brand

It’s one thing to market your brand and get the name out there but how do you engage a target audience? For businesses the key is in finding the right balance to not only push your message out there but also to make sure it’s not all one way traffic. In other words you don’t want to be talking to a room for of people that aren’t listening and interacting with what you have to say. There are lots of ways to engage your audience whatever form of marketing that you do. From competition or vouchers Read more [...]

Tips for Engaging your Audience in your brand at an Exhibition

If you’re taking your brand to a trade or marketing exhibition, you’ve no doubt started to think about things you can do to help maximise the success of your time there, in terms of making an impact on the attendees and hopefully making some sales or securing long-term partnerships. Exhibitions and trade shows allow you to connect with your audience on a personal level, so you should aim to utilise this to your advantage as much as possible. A key way to do this is to really engage those passers-by Read more [...]

Home Offices: Impressing Clients via Sophisticated and Savvy Windows

Contrary to popular belief, home offices aren't just swanky getaways for the lucky people of this world. As well as allowing some people to work from home, they can also serve the purpose of being the room that converts that "maybe" client into a "yes". In other words, they can prove to be a clinching factor if you are looking to draw up more business for your company. Of course, this is only going to affect certain types of businesses out there. The likes of architects and accountants are two Read more [...]