Online marketing has quickly become popular with many marketers due to its lower costs and the ease of tracking results. However, offline marketing still has a large role to play, and many businesses get excellent results from it. But there is no reason to choose one or the other. Often, both offline and online marketing can work well together, and here are a few ideas of how you too can use them both to improve your results.
Advertisements with QR Codes
Printed advertisements, whether in newspapers or on billboards, are still a very effective way of reaching a large audience. Smart marketers realise that they can combine their advertisements with their online marketing efforts in a number of ways.
For example, you could print a QR code on your ads that will allow people to go directly to your website or a landing page after scanning the code. Once here, you can ask them to leave their email address or buy your products directly from your store. Alternatively, you could simply place your Twitter and Facebook account names on your ad and ask people to check out your social media profiles for more information.
Emails with In-Store Coupons
If you have a large email list and you regularly send out emails to your target audience, you may want to send out coupons within the emails that can be redeemed at your physical store. This could be an ideal way to encourage more people to visit your store, and all they would have to do is print out the coupon and take it along to get a discount.
PPC Ad Campaigns and Brochures
PPC advertising is an effective way to reach out to your target audience in the search engines. It is quick to set up and you can appeal to people in the moment that they are looking for your products and services, making it a popular online advertising option. However, it could also provide you with a way to combine your offline marketing strategy,, hiring a PPC Management firm will teach you all you need to know.
One way to do this is to direct your PPC ads to a targeted landing page. On this landing page, you could ask people to fill out their details to receive a free physical brochure of your products sent direct to their address. Or you could send a free sample of your product, a sales letter or any other form of offline marketing. You could even print out your own marketing materials using ink cartridges from somewhere like StinkyInk.com to save costs even further.
Use Event Sponsorship to Promote Your Website
Sponsoring a local event has many benefits, and it can be a great way for local businesses to improve their brand image and boost their reputation. If you are sponsoring a local event, make sure you use your marketing materials to encourage people to visit your website or social media profiles so that you can direct more people to your online channels.
Get the Most from Online and Offline Marketing
There is no need to focus purely on online or offline marketing techniques, and some of the best results can arise when you use the two together to complement each other. Try a few of the above suggestions to see how well they can work together, or find other ways that you can combine techniques to get the best of both worlds.
John Sollars is a business owner of many years. When he gets the time, he likes to sit down and share what has worked for him. Look for his informative posts on a number of websites and blogs today.