There used to be thousands of mom and pop businesses scattered around the world where the store was passed down from generation to generation. Some of these places are probably still around and well over a hundred years old. Being able to share a living with your family and providing for future generations is a great feeling to have. However, the landscape has definitely changed dramatically over the last two decades. There just aren’t many mom and pop businesses left. But if you instill some of these changes with technology, you will have a much better chance of staying relevant for decades to come.
Invest in the Cloud
Too many smaller businesses rely on one or two computers to operate all of their needs. They store their information on these devices and take for granted they will be around forever. The sad news is that these computers will probably break down at some point and leave the business owner flat out of luck. All of their much-needed info will have been completely lost.
This is why everyone is storing their information into the cloud. The cloud is a bit magical and mystical as it saves everything online and allows the person to access their data from any device in the world. You can see how this will come in handy as a business owner. No longer are you going to have to be tied down to those one or two relics that are in the office when you can just log in at home.
A Snazzy Website
You will drum up much more business from your website and a solid social media presence than you will advertising in newspapers and running radio ads. An easy to navigate website that is pleasing to the eye will allow your current and future customers to do business with you more easily. If you aren’t as technologically advanced as you would like to be, search for a web hosting in Canada that will help you with making your website live to the public.
Send Out Reminder Emails to Past Customers
Like many things in life, out of sight, out of mind. That is the way the story goes. Keep in contact with past customers by reaching out to them through email once a month or so. Just enough to let them know you are still around and not enough to become a nuisance.