Owning any type of business is hard work and the one thing that all businesses – whether small or big and whatever sector they specialise in – need to do is ensure that their brand is visible to their targeted audience. This means that if you are an electrician, you need to ensure that people in your local area know who you are and how to contact you and an effective way to do this nowadays is to advertise through Thomson Local.
There is both an online and a printed version of Thomson Local and this local business directory is what your clients will use in order to find your contact details when they need you. While having a website is pivotal in the modern world and having business cards is always an essential part of any marketing strategy, advertising your company through a local business listings booklet should also be done to boost your visibility even further. Thomson Local are the go to directory for discovering a business near you quickly and easily and if you want to increase your customer base, advertising through a business directory like this is a simple yet effective way to achieve this.
So, how does it work?
The concept has been around for decades but it is still effective to this day. People can search for a specific type of business either in the book or online and they will see the name of your company along with the following:
- Your address
- Your contact details, such as your telephone number
- Your name
- Your website address
- Your email
When you use the online version of Thomson Local, you will need to provide details about the following:
- What type of business you are looking for (i.e. an electrician)
- Where the business has to be located (i.e. Milton Keynes)
You can even opt to narrow down your search further by only searching for tradespeople or engineers that are part of a trusted trade body.
There are lots of benefits to using Thomson Local over other popular business listing books such as the Yellow Pages, including the fact that it offers local guides, maps and other handy information for users to take advantage of. There are even full colour and bright white adverts to give the book a visual appeal that its competitors often lack and having an online version means that Thomson Local is always accessible to its users – meaning your brand is always visible to your audience.
All kinds of local businesses advertise their contact details and services through Thomson Local and it is by far the most popular modern way to promote a company within a localised area. It can be used alongside other marketing tactics such as websites and business cards and the more you can increase the visibility of your company, the better it will be for your bottom line.