How to Secure the Long-Term Success of Your Business Blog in Four Steps

How to Secure the Long-Term Success of Your Business Blog in Four Steps

What separates time-tested blogs that drive revenue versus struggling sites with tepid traffic?

Is it post frequency? The quality of the writing? Link-building power?

While anyone can build a blog that makes money, it takes some  legwork to turn your blog posts into serious dollars and cents.

However, what’s perhaps more important that making money is securing your on-site income for the long-term.

Think about it: your blog can come crashing down around you if you don’t have the right measures in place to secure your intellectual property or fail to have the proper procedures in place.

Are you building a blog to last for years to come? Instead of worrying, work to ensure the long-term success of your business’ blog with the following four tips in mind.

Only Hire Writers That You Trust

Hiring freelancers to beef up your blog’s content strategy and post frequency is a no-brainer. After all, sites that blog on a consistent basis are proven to drive more traffic and leads versus those who only post periodically.

That being said, finding quality writers can be a serious headache for a first-timer who doesn’t know what to look for. Additionally, while you can do a bulk of the writing yourself, content creation is time consuming and draining if you’re the only one in charge of your business.

Spotting quality writers may be easier said than done, especially in a sea of spammers, but a three-pronged approach to hiring writers can help you weed out any trouble. For starters:


  • Hire from proven platforms such as Upwork which boasts escrow payments for safe transactions
  • Be extremely specific in terms of what you’re looking for in a writer: explain your niche, detail how much experience you expect from a potential hire and take a look at their previous work to weed out anyone who’s not worth your time
  • Don’t be afraid to spend a bit money more to secure a quality writer: if someone is asking for pennies, chances are they aren’t a native speaker or could be potentially flaky

Once you find quality writers that produce plagiarism-free work, hold onto them for dear life. The more you work with a writer, the more you can build a trusted relationship with them so you don’t have to constantly monitor their every move.

Have an NDA to Protect your Ideas

Likewise, you should strongly consider having nondisclosure agreements (NDAs) with any freelancer you work with, from web designers to writers and beyond. In short, NDAs protect your ideas and trade secrets so nothing can potentially come back to bite you in case your freelance relationships go sour.

Platforms such as Upwork have built-in NDAs, which are ideal for business owners juggling multiple freelancers. In addition, you can also use an NDA template and fill in the blanks accordingly. Don’t work with anyone who isn’t willing to sign an NDA, as such documents are commonplace in the freelance world.

Avoid Blackhat SEO Techniques

If you’re putting trust in freelancers for link-building, make sure that they’re only following SEO techniques that Google has given the “okay.” For example, link-builders that use blackhat techniques such as cloaking, duplicate content and private blog networks could potentially cause trouble for your site. Once you face a search penalty from Google, it’s almost impossible to bounce back: only work with trusted link-builders with proper reputations.

Beef Up Your WordPress Protection

Finally, many security snafus regarding your blog have the potential to occur from the back-end. Lock down your WordPress account immediately through the following means:


  • Change your default user-name from “admin”
  • Only use trusted plug-ins with ratings, reviews and user feedback
  • Manually save and back-up your work versus relying exclusively on a plug-in to do it for you
  • Always update WordPress when prompted and don’t work out of an outdated version

Protecting your blog for the long-haul requires you to carefully approach your relationships and do everything in your power to ensure that your site is on the up-and-up security-wise. Ask yourself: do you have all of your basis covered?









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