According to CNBC, about 60% of new restaurants fail in the first year and 80% close down before the fifth year. Despite this alarming failure rate, revenue for the restaurant industry still reaches $799 billion in 2017. While there may be no shortcut paths to success in operating a restaurant, here are some helpful pointers that just might save you and your new venture:
1. Have a solid plan
Come up with a plan. Ask yourself some important questions: Is the name of your restaurant unique but easy-to-remember? Where will you set up shop? Who will be your target customers? What items will you include in your menu? It does not matter whether your plan is elaborately embodied in a formal business proposal or simply jotted down in scribbles on a piece of scratch. What matters most is that you have a clear vision of what you want and the steps that you will take to get it.
2. Get the right people to put your plan into action
Now that you have already set a plan for your restaurant, it is time to put it into action. Trust is an extremely important factor in the success of a business. Thus, any business owner should be careful in hiring people who will run their business. One way to attract good employees is to offer opportunities for their growth. You might want to offer Utah food handler training to help your employees grow professionally and improve the service in your restaurant.
3. Make some noise
Marketing is what introduces your restaurant to people, sparking their interest and making them say, “Hey! Let’s check that place out next weekend.” The right combination and effective use of available marketing channels will surely draw customers into your restaurant, raking in much-needed profit. It’s good to take note that you don’t just promote yourself at the start of your business. Even if you already have a steady stream of patrons dropping by your shop, keep making noise.
4. Encourage feedback
Running a restaurant is like having a conversation with your clientele. If you keep on doing the talking and refuse to listen, things will go well until the customers stay away because their needs and expectations are not met. To avoid that from happening, encourage your customers to give you feedback on how you can serve them better. Maybe, they’d like to request another item to be included in your menu. Maybe, they’d like to point out a few loopholes in the service that you have never discovered yourself. Once your customers know that you are listening to them, they’ll stick along longer because they know that you’re continually improving your business to cater to their needs.
There are so many ways to successfully run a restaurant business, but nothing beats loving whatever you are doing. When you do, you’ll always strive hard to be the best at it. Lastly, never stop trying. Even if your first restaurant fails, the next one might be successful.