So, you think designing a logo is simple, right? Think again! Designing a logo is much more than placing the name of your company within a box and calling it a game! Nowadays, logo designers have a huge demand and their popularity is definitely for a good reason. Usually a logo is the very first impression of a company which can have a huge impact on the way in which the customers perceive a brand, making purchasing decisions and shape the overall attitude towards the services and products. We are presently residing in a society which is painted with different kinds of brand logos. Even the kids who aren’t able to tie their shoelaces know about many logos and are aware of what a company sells by looking at their brand image. For all those who are about to embark on the journey of brand designing, the visual identity of a company is the most important thing. Here are some vital logo designing tips to follow.
- Be clever and unique with the logo: A logo is the sign which helps differentiate a brand from its competitors and hence it’s important that the image stands out from the rest. Most of the time it is seen that imitation is the best kind of flattery but when it comes to logo designing, this can’t be the case. You need to create some unique and clever and which is different from everything that is already there in the market. Although it is pretty unlikely that what you will create will be 100% unique, but you should at least have that as your goal.
- Know your brand before designing: Logo is not just an image but it is also an introduction to an entire brand. The logo should be able to reach out to a specific audience and this should be kept in mind while designing. Understand the brand very well, write down what you think about it and this way you can create a mood board with a specific imagery. You may even research some other visual brands but designers shouldn’t get inspired literally. The design of the logo should direct back the unique brand attributes of the client.
- Know how to play with colors: When you take into account the personality of the brand, you think of each and every aspect of the image. Bold and bright colors may grab attention of someone but the muted and brash tones would rather exude sophistication. Each and every color has got a different implication and it can bring nuance to your message but you shouldn’t fall into the trap of conveying the wrong message with the wrong colors which you choose.
Make sure your company’s logo is balanced and flexible as this is the best balanced combination of a logo which is all set to conquer the world. If you think you need expert help, you can get help of a logo design Melbourne company.