Over the past couple of years, the term ‘going viral’ has taken off. But, whilst going viral should never be the main objective of your marketing campaign, there’s no denying that it definitely could happen if you use all the right strategies to ensure that your video marketing really stands out. With so many companies to compete against, marketers can often feel at a loss when it comes to making an impression with a video marketing campaign. We’ve listed some of the secrets of the most successful video marketing campaigns today.
Focus on the Story:
One of the biggest mistakes that you can make in video marketing is focussing on the sale, rather than the story. When watching marketing videos, unfortunately the last thing that your audience wants to see is a list of reasons why they should buy something. Instead, you could focus on interesting, engaging storylines in your marketing videos to capture the attention of your audience and get them thinking about reasons why they might need the product or service that you’re offering. One simple, yet really effective method of telling a story through video marketing is via whiteboard animations, something that Spiel Creative can help with.
Make Them Laugh:
There is a lot to be said for the power of humour in video marketing. Think back to the social media videos, or even the TV adverts, that you’ve seen recently and remembered. Most likely, some of those are sticking in your mind just because they made you laugh so much. When putting together a marketing video, think of jokes, funny storylines, and twists that are going to bring a smile to your audiences’ faces, as this will make it much easier for them to remember it!
Keep it Short and Sweet:
When designing a marketing video, one of the worst mistakes that you can make is making it too long. Today, people have busy lives and there simply isn’t enough time in the day for them to sit and watch a lengthy video about a product or service that they haven’t made their mind up about yet. Aiming to keep your marketing videos at less than 20 seconds long may seem a little bit extreme, but the shortest, most to-the-point messages are also often the most impactful.
Do Something Different:
Coming up with creative, different ideas can be difficult as a marketer when you’re up against so much competition. However, even if it’s something a little bit weird, doing something different can be a great way to get some publicity for your video marketing campaign. For example, you could use Facebook Live video of employees doing things such as skydiving for charity and other exciting things that your audience will enjoy watching. Facebook Live is a great method of showcasing certain marketing videos, as it gives your audience the best opportunity to interact.
Putting together an effective video marketing campaign will take a lot of effort and planning. Which strategies do you find work best for great video marketing? Share your tips in the comments.