Maintaining a good reputation for your business is vital to its success. This is because people are now using a reputation to decide how they will shop. Social media and review websites are becoming increasingly popular, and people use these to find out what is being said about a business, allowing this information to influence their decisions. According to a true reputation management expert, this is why businesses must focus on their reputation now more than ever.
What Are Search Engines Looking for?
First of all, if you want to build a reputation, you will need to make sure that you leverage those high authority domains that exist at the minute. While the focus should be strongly on Google, it is important to remember that other search engines also have their own criteria. However, all of them look at the ‘strength’ of a website.
Google uses complex algorithms to calculate trust indicators and authority. One element of this is how long a site has existed, how many other good websites it associates with and how many external links point to the site. While you cannot change the length of time your site has existed, you can work strongly on those links.
Hence, you should always try to get links from high authority, trusted other domains. You can do this by linking to them yourself. Consider that some of the highest authority websites include Facebook, YouTube, LinkedIn, Twitter, Pinterest, SlideShare and Instagram, which are all sites that are easy to work with.
Secondly, you need social proof. This means that other people are using social media to discuss your brand, products or business itself. You must link this back to your personal website, as this will give you a greater amount of control over what other people find out about your brand.
In turn, this means your control over your brand’s reputation will increase, pushing negative comments to the background. To achieve this, however, you must continuously check comments and mentions and respond to all of them, whether they are positive, negative or neutral.
It is important, finally, to know that if you are in the financial industry, you will have to stick to the rules of FINRA in terms of social media engagement. However, even in this industry, you can build proper social media strategies.
How to Do all of This
The first step is to create various social media accounts. While this is a lot of work, you should target all the main platforms that are out there and particularly those that your target demographics use themselves. Every time you create a new account, your push the authority of your website upwards. If done right, it will be the social media accounts that will be on the first page of Google. Considering you see an average of 11 results on the first page of Google, you have the opportunity to dominate the entire first page.
Secondly, you must properly manage each of these accounts. Simply creating them is not enough. You must make sure that you are active on these, as that is something the various search engine algorithms look for. You must try to build as many links as possible to other highly trusted sites.
The content should be relevant and could include things like links, videos, pictures and articles. This attracts more people to you, which means your rankings go up. In turn, it means that you can suppress any negative information. While this is a lot of work, particularly because you will have multiple social media accounts, it is also vital work in terms of your overall online reputation.