Does Your Strategy Have A Purpose?

A the post "Does Your Business Strategy Have A Purpose?" on Idris Mootee’s blog Innovation Playground Idris makes the following point:

…“’purpose’ is bigger than ‘strategy’. Way much bigger. At best, strategy is just a number of smart ideas to take advantage of a market opportunity or re-configuration of the value chain. But purpose is different, it is a journey. Strategies are about means; they cannot be an end in themselves. An end is a reason. Many companies today are not lacking strategies, they lack a reason–they lack ‘purpose.’”

Purpose is something that we need as humans, purpose is what drives us, fuels our passion and gives us hope. Leaders bring more than a set of plans and objectives, they bring purpose and meaning. Having a strategy is necessary, but not sufficient…. You need to have a purpose a reason for the journey… and …it’s purpose that brings meaning to the journey…

• Have you defined your purpose?
• Does your strategy support your purpose?

Technorati Tags: Strategy, Purpose, Planning, Meaning, Leadership, Business

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Tagged as: Purpose, Strategy