Business Week has an article "The Seven Secrets of Inspiring Leaders" that reminds us of the importance of inspiration to leaders. A recent recent Maritz Research poll found that:
"Only 10% of employees look forward to going to work and most point to a lack of leadership as the reason why…"
The article discusses the following seven techniques that leaders can use to inspire their employees:
- Demonstrate enthusiasm—constantly. "Inspiring leaders have an abundance of passion for what they do. You cannot inspire unless you’re inspired yourself. Period."
- Articulate a compelling course of action. "Inspiring leaders craft and deliver a specific, consistent, and memorable vision. …. The power of a vision set everything in motion."
- Sell the benefit. "Always remember, it’s not about you, it’s about them. In my first class at Northwestern’s Medill School of Journalism, I was taught to answer the question, "Why should my readers care?" That’s the same thing you need to ask yourself constantly throughout a presentation, meeting, pitch, or any situation where persuasion takes place. Your listeners are asking themselves, what’s in this for me? Answer it. Don’t make them guess."
- Tell more stories. "Inspiring leaders tell memorable stories. Few business leaders appreciate the power of stories to connect with their audiences. … No amount of data can replace [a] story….. Stories connect with people on an emotional level. Tell more of them."
- Invite participation. "Inspiring leaders bring employees, customers, and colleagues into the process of building the company or service. This is especially important when trying to motivate young people. The command and control way of managing is over. Instead, today’s managers solicit input, listen for feedback, and actively incorporate what they hear. Employees want more than a paycheck. They want to know that their work is adding up to something meaningful."
- Reinforce an optimistic outlook. "Inspiring leaders speak of a better future….. Extraordinary leaders throughout history have been more optimistic than the average person. Winston Churchill exuded hope and confidence in the darkest days of World War II. Colin Powell said that optimism was the secret behind Ronald Reagan’s charisma. Powell also said that optimism is a force multiplier, meaning it has a ripple effect throughout an organization. Speak in positive, optimistic language. Be a beacon of hope."
- Encourage potential. "Inspiring leaders praise people and invest in them emotionally….. When people receive genuine praise, their doubt diminishes and their spirits soar. Encourage people and they’ll walk through walls for you."
Leadership is key to employee engagement, innovation and success. Are you investing in building your leadership ability? Are you setting a good example, setting vision, inspiring others, remaining optimistic and investing in others?
Technorati Tags: Leadership, Management, Business,Vision, Optimism, Inspiration,Stories, Selling, Action
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{ 2 comments… read them below or add one }
I fully agree with all 7 items in the BW article. I would like to believe they are not truly secrets but are/have been implemented by leaders (and who does not have, at some time, the opp. to be a leader?) always, all ways.
The one that I have some reaction to is #2. I believe a leader’s success in imparting a vision is not in its articulation. Rather, the leader who provides invitation, encouragement and opportunity for others to share the vision inspires. The leader who only states her/his vision only informs.
Players on the team, employees of the company should have the chance to participate in the vision by “seeing” the desired outcomes as they see them. This imparts ownership. This inspires.
Wow! “Only 10% of employees look forward to going to work…” and so much of a person’s time is spent at a place they do not look forward to. All seven of these are great points for building the effectiveness of leadership.
Tim, I believe articulation is important in relation to setting a direction for the organization which is a responsibility of a leader. That vision should be flexible to a changing environment and participation by all members of the organization, but not without articulation and effective communication.
Regards,
Jonathan Frye
Blog: Leadership