Clarity the key to employee engagement

by George Ambler on Saturday, December 15, 2007

Management-Issues published an article, "Clarity the key to employee engagement" reporting on research by HR consultancy Watson Wyatt that found that…

"… a poll of 14,000 employees across Europe has suggested that those companies that provide their employees with a clear ‘line of sight’ when it comes to vision and direction tend to have a much more committed, engaged and productive workforce….. Organisations with superior financial performance measured by total shareholder return, market premium and employee productivity will, more often than not, have a more engaged workforce…. The most important driver for ensuring employee engagement was strategic direction, with other key drivers of engagement being employer communication, the attention given to customer focus within the organisation and performance management….. "Business leaders who articulate the business strategy give employees a clear ‘line of sight’ to how they can best contribute to the performance of their company," said Andrew Cocks, a senior consultant at Watson Wyatt."

This research provide further confirmation of the importance of clarity to successful leadership.  How clear and compelling are your goals to your team?

 

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