I couldn’t agree more with David Woods who makes the point that Companies Need Less Communications… Not More!….
Companies don’t need more communication. They need more clarity.
Clarity of the vision of the company.
Clarity of where the company is going (long term and short term).
Clarity of HOW the company will get there.
Clarity of individual roles and how those roles create value toward the vision.
Clarity of how roles must intertwine in order to achieve extraordinary results.
Clarity of how the company will hold itself and each individual accountable.
When people ask leader to communicate they usually are looking for more clarity! Fear, uncertainty and doubt (FUD) are not eliminated simply by communicating…. clarity of a leader’s values, purpose and vision is required to build the necessary levels of trust.
Technorati Tags: Vision, Clarity, Communication, Trust, Strategy, Management, Leadership, Business, Purpose, Meaning
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You make an excellent point. Skill in communication isn’t just in the effort, but in the result. If you speak loud and long, and are trying exquisitely hard to be understood, but the receiving end is still shaking their collective heads, you haven’t accomplished anything.
Clarify! Clarify!
It’s up to the person speaking to make sure they are understood. Yes, the listener has a responsibility, but the ultimate responsibility on the completion of the communication still falls to the one delivering the message.
The speaker has a responsibility, to a degree, to be clear in his communication. But many listeners have layers of mistrust, suspicions, and mental confusion, and you’re not going to get through all that, no matter how well and clearly you speak. Jesus Himself was a master communicator- as clear as a bell- and many still did not understand Him.