Your product may be good, but will it spark a conversation?

Heath and Dan Heath, authors of “Made to Stick“, ask a very interesting question in their article in Fast Company,  ”Give ‘em Something to Talk About” discusses a very interesting question…

“Your product may be good, but will it spark a conversation?”

Conversation creates and emotional connection with your product and increases a persons connection with the product…

“Conversation isn’t everything….  But all businesses today crave the credibility, not to mention the free advertising, that comes from word of mouth. As such marketing matures into its own discipline, more companies are thinking about how to kick-start it. So why is it rare to find a business that is good at sparking these customer conversations? ….Call it the 105% Rule. From a word-of-mouth perspective, it’s virtually impossible to discuss an experience that is 5% better than the norm on all dimensions. People don’t talk like mystery shoppers, reporting diligently on each relevant feature. People talk about the exceptions, the unexpected, the highlights….. Conversations can’t be “snapped on” after the fact. You have to plan for them. So what’s your plan? How can you give your customers something to talk about? Fostering the conversation you want customers to have about your products should be an explicit part of product development.”

The Leadership Insight

Conversation is an important part of our social, emotional and intellectual make up. What get’s talked about generally gets attention and gets done. As leaders in your organisation and community what are you doing to spark a conversation? Meaningful conversations are the catalyst for change. They help us to grind a new pair of glasses with which to see the world. When we see the world differently we begin to act differently….!

What action are you taking to catalyze meaningful conversations and spark change?

Technorati Tags: Conversation, Brand, Leadership, Communication, Change, Vision

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Tagged as: Change, Communication, Conversation