7 Ways to Ensure Your E-mail Gets Read

by George Ambler on October 2, 2006

I stumbled across this great article “7 Ways to Ensure Your E-mail Gets Read” By Sally McGhee, Consultant and Productivity Expert, which I found useful and thought I would share. We all have to deal with large volumes of e-mail on a daily basis, if we improve our e-mail practices will make a huge difference to your personal productivity and organisational responsiveness.

  1. Make the Purpose of the Message Clear: State the purpose of your message in the first sentence. When you write your message, consider the results you want and highlight it in the first paragraph.
  2. Tell Recipients What Action You Want Them to Take: Be completely clear about what action(s) you want the recipients to take. Be specific and put all the material related to an action in one place. To get even faster responses, talk in terms of how the action relates to the recipient’s objectives, and always give due dates. It’s also important to clarify what type of action you want the recipient to take. There are basically 4 types of actions you could request:
    • Action: The recipient needs to perform an action. For example, “Provide a proposal for a 5% reduction in Travel & Entertainment expense.”
    • Respond: The recipient needs to respond to your message with specific information. For example, “Let me know if you can attend the staff meeting at 9:00 A.M. on Friday.”
    • Read only: The recipient needs to read your message to make sure they understand something. No response is necessary. For example, “Please read the attached sales plan before our next staff meeting on August 12th.”
    • FYI only: The recipient should file your message for future reference. No response is necessary. In fact, even reading the message is optional. For example, “Enclosed for your records are your completed expense reports.”
  3. Provide the Proper Data and Documents: Make sure you give recipients all of the information they need to complete an action or respond successfully to your request. Your co-workers shouldn’t have to come back to you asking for information, whether it is a supporting document or a link to a file on a shared Web site. You can include supporting information in the body of the message, in an attached file, or in an attached e-mail.
  4. Write a Subject Line that Relates to What You Want: The Subject line is the first thing recipients see when downloading your e-mail messages. If your Subject line is confusing and irrelevant, your e-mail will surely get deleted in a hurry. Here are some examples of what can be included in Subject lines to make sure the reader opens your mail:
    • A standard subject heading such as “Action Requested,” “Response Requested,” “FYI,” or “Read Only,” depending on the action indicated in the body of the message.
    • The meaningful objective or supporting project that the message relates to, for example, “FY ‘05 budget forecasting.”
    • The required action if applicable, for example, “Consolidate departmental budget spreadsheets.”
    • The due date if applicable, for example, “Due by July 7.”
    • An example of an effective Subject line is “Action Requested-Consolidate all department spreadsheets for FY ‘06 budget and return to me by June 15th.”
  5. Send the Message Only to Relevant Recipients: Target your message to the appropriate audience. Only people who have to complete an action on the subject line should be receiving your message. Be thoughtful and respectful when you put people on the To: line.
  6. Use the CC: Line Wisely: It’s tempting to put loads of people on the CC: line to cover your bases, but doing so is one of the fastest ways to create an unproductive environment. Here are some things to consider when using the CC: line: “No action or response should be expected of individuals on the CC: line. The recipient needs to only read or file the message.
  7. Ask “Final Questions” Before you Hit “Send”: The final thing you want to do is check your work to be sure you are supporting meaningful actions. Sending clear, well-defined messages can reduce the volume of e-mail you send and receive, encouraging correct action, saving time, and limiting e-mail trails. Make sure you ask the following questions before you send the message:
    • Have I clarified purpose and action(s)?
    • Have I included supporting documents and written a clear Subject line?
    • Did I write the message clearly enough so that it will not come back to me with questions?
    • Am I sending the message to the correct recipients?
    • Have I run the spelling checker and edited the message for grammar and jargon?

Technorati Tags: , , , , , ,

VN:F [1.0.8_357]
Rate this post:

Related posts:

  1. How to Select What to Read for Personal Development
  2. How to Read and Digest a Book!
  3. How to read a business book
  4. Shape your communication by asking questions
  5. Reading for busy people

{ 1 comment… read it below or add one }

1 Pete Aldin 01.08.07 at 2:59

Sensationally and simply helpful. Thanks, friend.

Leave a Comment

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Previous post: Reading for busy people

Next post: Crappy People versus Crappy Systems