Monique Rissen-Harrisberg, chief executive officer of The Voice Clinic, in this article, outlines the following questions to ask yourself when preparing to communicate effectively and concisely:
- What is your objective?
- What response is necessary from readers or listeners? Do you want recipients of your communication to act or think differently? Do you want to reinforce existing thinking or behaviour?
- Why would they respond to your message?
- What message content will motivate them to act?
- How will you present that content?
- How often will you have to repeat the message?
- If you quantified your objectives, would the value of meeting the objective exceed the cost of communicating?
Technorati Tags: Communication, GTD, PowerPoint, Management, Leadership
Related posts:
John Riley
Pablo
uberVU - social c...
Atsu23 (Atsu Sakaki)
Calvin Bacon
Cassandra
Christine Polewar...
dagnabbit_ (auburn)
davidburkus
donna wells
{ 2 comments… read them below or add one }
Very helpful article. Thanks for sharing it George!
Great tips…and helpful not just for developing PowerPoint presentations, but for sales letters, email campaigns, postcards, blogs….as well as a whole host of other direct marketing activities.