Setting SMART Objectives

Nothing happens until we plan and good plans have goals and objectives. Setting goals and objectives correctly provides the necessary support and aids in there achievement. Before we dive into how to go about setting SMART objectives, it’s important to understand that there is a world of difference between goals and objectives.

• Goals relate to our aspirations, purpose and vision. For example, I have a goal of becoming financially independent.
• Objectives are the battle plan, the stepping stones on the path towards the achievement of my goal.

A goal may have one or many objectives that would need to fulfilled to achieve the goal. For example, to become financially independent I would need to 1) get out of debt, 2) improve my saving and 3) start a business.

The most well known method for setting objectives is the S.M.A.R.T. way, the SMART approach is well understood amongst managers, but is poorly practiced. S.M.A.R.T refers to the acronym that describes the key characteristics of meaningful objectives, which are Specific (concrete, detailed, well defined), Measureable (numbers, quantity, comparison), Achievable (feasible, actionable), Realistic (considering resources) and Time-Bound (a defined time line). Lets look at these characteristics in more detail.

SMART objective are the stepping stones towards the achievement of our goals……

Specific

Specific means that the objective is concrete, detailed, focused and well defined. That is the objective is straightforward, emphasizes action and the required outcome. Objectives need to communicate what you would like to see happen. To help set specific objectives it helps to ask the following questions:

• WHAT am I going to do? This are best written using strong, action verbs such as conduct, develop, build, plan, execute, etc. This helps your objective to be action-orientated and focuses on what’s most important.
• WHY is this important for me to do?
• WHO is going to do what? Who else need to be involved?
• WHEN do I want this to be completed?
• HOW am I going to do this?

“The successful man is the average man, focused.” – Unknown

Diagnostic Questions

• What exactly are we going to do, with or for whom?
• What strategies will be used?
• Is the objective well understood?
• Is the objective described with action verbs?
• Is it clear who is involved?
• Is it clear where this will happen?
• Is it clear what needs to happen?
• Is the outcome clear?
• Will this objective lead to the desired results?

Achievable

Objectives need to be achievable, if the objective is too far in the future, you’ll find it difficult to keep motivated and to strive towards it’s attainment. Objectives, unlike your aspirations and visions, need to be achievable to keep you motivated. Whilst being obtainable, objectives still need to stretch you, but not so far that you become frustrated and lose motivation.

Diagnostic Questions

• Can we get it done in the proposed timeframe?
• Do I understand the limitations and constraints?
• Can we do this with the resources we have?
• Has anyone else done this successfully?
• Is this possible?

Realistic

Objectives that are achievable, may not be realistic….. however, realistic does not mean easy. Realistic means that you have the resources to get it done. The achievement of an objective requires resources, such as, skills, money, equipment, etc. to support the tasks required to achieve the objective. Most objectives are achievable but, may require a change in your priorities to make them happen.

Diagnostic Questions

• Do you have the resources available to achieve this objective?
• Do I need to revisit priorities in my life to make this happen?
• Is it possible to achieve this objective?

Measurable

If the objective is measurable, it means that the measurement source is identified and we are able to track the results of our actions, as we progress towards achieving the objective. Measurement is the standard used for comparison. For example, what financial independence means to me, may be totally different compared to what is means for you. As is so often quoted, if you can’t measure it, you can’t manage it! Importantly, measurement help us to know when we have achieved our objective.

Diagnostic Questions

• How will I know that the change has occurred?
• Can these measurements be obtained?

Time-Bound

Time-bound means setting deadlines for the achievement of the objective. Deadlines create the all important sense of urgency. If you don’t set a deadline, you will reduce the motivation and urgency required to execute the tasks. Deadlines create the necessary urgency and prompts action.

Diagnostic Questions

• When will this objective be accomplished?
• Is there a stated deadline?

“There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when circumstance permit. When you’re committed to something, you accept no excuses, only results.” – Unknown

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5. Three criteria for defining a worthwhile goal

Tagged as: Execution, Getting Things Done, Goal-Setting, Planning, Strategy