Where do you wear your thinking cap?

by George Ambler on Saturday, February 25, 2006

An article entitled “Where do you wear your thinking cap?” found that….

“New research into entrepreneurial thinking conducted by mobile phone company Sony Ericsson……offers an intriguing glimpse into patterns of creativity. A survey of men and women, working predominantly in “progressive” areas such as IT and biotechnology found that 81% of people have their best ideas outside of the office, specifically while in the car and in bed…….practical methods of maximising creativity at work include brain-priming exercises, where you focus on a problem, move on to something else, then come back to it; creating a dedicated space for ideas and even re-organising office layouts to enhance working relationships.”

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