Dec

19

The 10 Most Enduring Ideas

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An interesting article published by strategy+business seeking those ideas that “are most likely to endure for (at least) another 10 years?” Their findings are as follows:

  1. EXECUTION - “It’s not your strategic choices that drive success, but how well you implement them.”
  2. THE LEARNING ORGANIZATION - “A learning organization is one that is deliberately designed to encourage everyone in it to keep thinking, innovating, collaborating, talking candidly, improving their capabilities, making personal commitments to their collective future, and thereby increasing the firms long-term competitive advantage.”
  3. CORPORATE VALUES - “Companies that care about ethics, trust, citizenship, and even meaning and spirituality in the workplace (or that simply articulate their values carefully) perform better in the marketplace than companies that care just about making money.”
  4. CUSTOMER RELATIONSHIP MANAGEMENT - “The cultivation of long-term relationships with customers, including awareness of their needs, leads to highly focused, capable companies that try to make consumers part of the family.”
  5. DISRUPTIVE TECHNOLOGY - “As Clayton Christensen noted in The Innovators Dilemma, technological innovation radically alters markets by undermining incumbent companies which are vulnerable because their offerings are all tailored to the needs of their existing customers…… Professor Christensens idea lives on, to an extent, because of its two-part form. First, there is a warning: Your most cherished policies and practices in this case, the hallowed sanctity of a successful customer relationship can include the seeds of your undoing. Second, there is a way out: Preempt your own comfort zone, adopting a disruptive technology yourself before others beat you to it.”
  6. LEADERSHIP DEVELOPMENT - “You don’t have to rely on putting the right people in place. You can train all employees to be better choosers, better strategists, better managers, and in the end, better leaders.”
  7. ORGANIZATIONAL DNA - “Leaders can design an organizations structures incentives, decision rights, reporting relationships, and information flows to induce high performance by aligning them with one another and the strategic goals of the enterprise. Elucidated in the book Results, by Gary L. Neilson and Bruce A.”
  8. STRATEGY-BASED TRANSFORMATION - “Beyond the blank page of reengineering, this is the redesign of processes and organizational structures, and the consequent cultural change, to fulfill the strategic goals of the enterprise.”
  9. COMPLEXITY THEORY - “Markets and businesses are complex systems that cant be controlled mechanistically, but their emergent order can sometimes be anticipated.”
  10. LEAN THINKING - “This type of process and management innovation is exemplified by the Toyota production system. Employees use a heightened awareness of work flow and demand to cut waste, eliminate cost, boost quality, and customize mass production.”

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